The landscape of luxury design, the intersection of art, futuristic technology, and cultural exchange notably all come together as iconic Danish brand Bang & Olufsen has chosen to make its mark, collaborating with the acclaimed South African artist Lulama “Wolf” Mlambo to create a truly distinctive and culturally significant work of art – the Beosound A9 speaker.

Bang & Olufsen, the high-end sound accessories and television brand, revealed its latest collaboration in the ‘Art of A9’ series where this Beosound turns into a canvas at Decorex Africa, the largest interior design convention on the African continent.
The event marks a historic milestone as Lulama Wolf, a leading South African award-winning visual artist becomes the first from the country to collaborate with the esteemed brand.
The “Art of A9” series is a testament to Bang & Olufsen’s commitment to fostering global creative synergies. Lulama Wolf, a leading figure in the realm of Neo-Expressionism and Modern African Art, has been entrusted with the task of reinterpreting the brand’s iconic Beosound A9 speaker, a canvas that has previously played host to the artistic visions of luminaries such as David Lynch, Stine Goya, Vincent Van Duysen, John Legend, and MonoNeon.
This collaboration marks a pivotal moment, as Lulama Wolf becomes the first South African artist to be invited to create a unique, customised design for the prestigious Beosound A9. Her focus on the intersection of traditional and contemporary African aesthetics, infused with her signature style, has resulted in a work that is not merely a functional speaker, but a true collector’s item that celebrates the rich cultural heritage of the African continent.

The influential artist discusses her journey with art and sound through the Bang & Olufsen opportunity.
Q: Take us through your thought process when you married two creative worlds: art and sound.
L: When Bang & Olufsen reached out about working on a creative mesh of sound and art I felt so honoured to be the first South African to be a part of the global ‘Art of A9’ series. This experience has been a challenging yet fulfilling task. I have never painted on a speaker so I had to be patient and delicate with my audible canvas as I am so used to being agile with my work. This process involved learning patience with myself and equally how to be patient with other artist’s craft.
Q: Was this collaboration true to your style of modern neo-expressionist painting?
L: Yes, I have always worked with sonics in my art. I reference jazz as a big part of my themes, pioneers of the genre, and photographers from South Africa who have been capturing jazz from various eras. I am proud to be part of the people in my generation who are expressing jazz through art. This collaboration with Bang & Olufsen is a great alignment and perfect timing because I have wanted my work to extend into a practical experience. Its purpose and my intentions couldn’t have come at a better time, and I am excited for whoever becomes the owner of this piece.
Q: How would you say this collaboration with Bang & Olufsen is so different from your other artwork collaborations?
L: It is in its own league because this is a one of one. This A9 will be the only first A9 from South Africa. This will remain a unique and symbolic part of my practice. This opportunity came at a time when I am expanding different parts of myself as well. It shows how my practice has become refined, which I believe is telling of where I am going and where I have been. Real recognises real!

In celebrating this union of sound and sight, Bang & Olufsen and Lulama Wolf have not only created a product but also a piece of history. The ‘Art of A9’ will be auctioned in August 2024. Visit Bang&Olufsen South Africa’s social pages for details on attending.
Photo credit: Alexi Portokallis

























































































































































