Privacy Notice
Fifty Four Mag Ltd.
Last Updated: 9th October 2026
Introduction
Data privacy and protection is very important to us for all users of our products and services. This notice explains how data is collected, used, stored, and protected, along with your rights regarding personal information.
Opting In and Out of Communications
We provide straightforward opt-out mechanisms. Marketing emails include unsubscribe links, and you can manage postal marketing preferences at any time. We want you to be able to opt out as easily as you opted in.
Personal Information We Collect
We collect information when you:
- Purchase products or services
- Register for newsletters
- Use our websites
- Attend events
- Participate in research
- Join communities or forums
- Enter competitions
- Contact us with queries
Data types include contact information, payment details, online identifiers (IP addresses, device types), behavioural data, and occasionally special categories like biometric information or health data, always requiring consent.
How We Use Your Data
Four main purposes guide our data collection:
- Providing personalised services
- Monitoring and improving our offerings
- Selling advertising space
- Marketing relevant products
We use cookies and partnerships with social platforms like Facebook and Instagram for targeted advertising while maintaining anonymised data practices.
Legal Bases for Processing
Processing relies on several lawful grounds including explicit consent, legitimate interests, contractual obligations, and legal compliance requirements.
Data Sharing
Personal information may be shared with our parent company Exalt Africa, service providers, research partners, law enforcement, and marketing partners — always with appropriate safeguards and your permissions.
Children’s Data
We do not knowingly collect information from children under 13 and request parental permission for ages 13–18.
Data Retention
Personal information is retained as long as necessary to provide the requested service(s), with a maximum of 6 years after the last purchase. Unsubscribed email addresses are retained to honour opt-out requests.
Your Rights
- Right to be informed about data collection
- Right of access via Subject Access Requests (30-day response)
- Right to rectification of inaccurate data
- Right to erasure through deletion request forms
- Right to restrict processing via cookie settings or preference centres
- Right to lodge complaints with the Information Commissioner’s Office
Cookie and Interest-Based Advertising Policy
Last updated: 9th October 2026
What Are Cookies?
Cookies are small pieces of code stored on a device that personalise website experiences by remembering user information and interactions.
Cookie Types and Functions
By Duration:
- Session cookies: Deleted upon leaving the website
- Persistent cookies: Remain until expiration or deletion
By Function:
- Strictly necessary: Required for website functionality
- Performance: Measure traffic and improve site performance
- Functional: Enable enhanced features and personalisation
- Targeting: Build interest profiles for tailored advertising
- Social media: Enable content sharing across platforms
- Audience measurement: Generate aggregated statistical data
Opting Out
You can manage cookie preferences through your browser settings or the website’s cookie management tools. However, you will continue to receive advertising, although it may not be tailored to your likely interests. Strictly necessary cookies cannot be refused without affecting website functionality.