In the heart of Épernay, where the legacy of Moët & Chandon has flourished for centuries, the iconic Champagne house played host to a unique celebration for Champagne Day 2024. This year, Moët & Chandon invited seven of Africa’s most prominent creative talents for a cross-cultural exchange that highlighted the brand’s enduring commitment to craftsmanship, artistry, and heritage.
Lyra Aoko trying her hand at the Champagne pyramid
The star-studded guest list included South African designer and LVMH Prize winner Thebe Magugu, Nigerian textile artist Banke Kuku, Ghanaian fashion designer Aisha Ayensu, and others from across the continent, all representing a diverse range of disciplines, from fashion to photography. These seven artisans were invited to experience Moët & Chandon’s deep-rooted savoir-faire, taking inspiration from the centuries-old process that defines the world-renowned Champagne.
Aisha Ayensu exploring the cellars
For Mahine Sef, a Cameroonian music producer and photographer, the visit to Moët & Chandon was nothing short of magical. “My first impression of Épernay was one of timeless elegance,” he remarked. “The estate felt like a place where tradition and innovation harmonise beautifully.” This theme of merging old and new was a key thread throughout the visit, as the artisans explored the historic cellars and discussed the parallels between their own crafts and the meticulous art of Champagne making.
Thebe Magugu, who has risen to global prominence in fashion, was equally in awe of the legacy of Moët & Chandon. “It blows my mind that they have managed to preserve a brand since 1743, and for it to still be even more relevant in 2024,” he said, reflecting on how craftsmanship and innovation can stand the test of time.
Banke Kuku, the creative genius behind her eponymous Nigerian boutique, was moved by the serene beauty of the Moët & Chandon estate. “It’s like the world slowed down once I stepped into the estate,” she shared. For her, the experience was both reflective and inspiring, emphasising the importance of asking ‘why’ throughout the creative process.
The cultural exchange between African and French artisanship was a key focus, with the trip offering an opportunity to explore how these two rich traditions can influence and inspire one another. As Moroccan jewellery designer Youssra Nichane observed, “The Memories of Tomorrow exhibition, showcasing artisan embroidery, was a true reflection of where craftsmanship meets history.” The exhibition resonated deeply with her, inspiring her to create new designs that blend Moroccan heritage with Moët & Chandon’s artistry.
Beyond the Champagne and the cellars, this trip was about much more than luxury. It was about the shared values of tradition, community, and excellence—values that transcend borders and bring artisans together. As Tanzanian designer Mtani Nyamakababi put it, “Their strategy has been carefully crafted over centuries to maintain their status as one of the world’s most prestigious Champagne brands. This inspired me to be more committed to excellence in my craft.”
As Champagne Day approaches, Moët & Chandon continues to showcase the powerful connections between African creativity and French tradition, celebrating the endless possibilities that arise when cultures come together. This event was not just a tribute to Champagne, but to the artisans who continue to break boundaries, craft by craft, one toast at a time.
7 Artisans at the Orangerie lawns
Lyra Aoko Thebe Magugu and Youssra Nichane connecting at the Chateau de Saran
Banke Kuku and Youssra Nichane enjoying a glass of Moet Brut Imperial