A Mecca of
African culture

From cover to cover, every story we produce and page we print is aimed at preserving African culture, uplifting her creators, and sharing her untold truths with readers around the globe.

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Animal Worship in West Africa: Where Spiritual Symbolism Meets Cultural Heritage
Animal Worship in West Africa: Where Spiritual Symbolism Meets Cultural Heritage

In many West African societies, animals are far more than creatures of the wild as symbols, messengers, and sometimes even divine intermediaries. Animal worship, a practice predating colonial and religious shifts, still weaves through the region’s spiritual and cultural life today in subtle but enduring ways. proudlyswazi 5 Jay Martin 6 To outsiders, the idea […]

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AFCON: Reliving an Epic Moment in African Sports
AFCON: Reliving an Epic Moment in African Sports

Every few years, Africa pauses to celebrate one of its most anticipated events: the Africa Cup of Nations (AFCON). More than just a football tournament, AFCON is about unity, pride, and raw emotion for millions across the continent and diaspora with national colours dominating the streets and old rivalries taking centre stage far beyond the […]

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Homegoing Season: Why Africans Abroad Return Home Every December

Homegoing Season: Why Africans Abroad Return Home Every December

AS THE HOLIDAY SEASON APPROACHES AND THE YEAR COMES TO AN END, MANY AFRICANS LIVING ABROAD FEEL A FAMILIAR PULL: THE NEED TO GO HOME.

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FIFTY
FOUR

ART AND IDENTITY

ISSUE TWELVE IDENTITY

ART AND IDENTITY

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STORIES OF
FIFTYFOUR

Art

ART

Beauty

BEAUTY

Culture

CULTURE

Fashion

FASHION

Food

FOOD

LIFESTYLE

LIFESTYLE

TRAVEL

TRAVELS

SPORTS

SPORTS

ENTERTAINMENT

ENTERTAINMENT

TRAVEL

LITERATURE

Issues 12 and 13 arrive as twins: two volumes speaking in harmony, each completing the other. Together, they stand as a declaration of who we are, how we create, and why Africa remains one of the world’s most enduring wells of becoming. This is a single story told in two movements: identity as legacy, and Africa as limitless art.

We open with Identity. Here, we journey into the lives of the Siddi community in India, descendants of Africans who crossed oceans centuries ago yet still echo the continent in their features, their gestures, their spirit. Their presence reveals something the world too easily forgets: identity is alive. It travels. It adapts. It remembers. Through the Siddi, we explore how belonging is carried in the body and the heart; how belonging finds its own language and how people continue to recognise themselves even when borders, time, and distance attempt to rewrite them.

Then we move into Africa Is Art. If identity is our root, then art is our eternal bloom. This chapter takes us to Ghana, where creativity is not an act but a way of breathing. Art pulses through cloth, through experiences, through generosity, through heritage. It’s found in the spontaneous and the ceremonial, the everyday and the extraordinary. To honour this spirit, the issue unveils a commissioned painting, an ode to Africa’s youthfulness, inventiveness, wisdom, and restless promise. A portrait not of what Africa looks like, but how Africa feels.

Together, these two issues whisper a profound truth: Africa is not a place you can contain. It travels in its people. It lives in culture and imagination. It survives, evolves, and creates with an unbreakable grace. And through its children scattered across the globe, Africa continues to shape the future; boldly, beautifully, and undeniably.

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Cowries, Gold, and Beyond: The Evolution of Trade in West Africa

Culture

Cowries, Gold, and Beyond: The Evolution of Trade in West Africa

The Beautiful Game with an Ugly Truth: Football, Colonial Economies, and the Exploitation of African Youth

Lifestyle

The Beautiful Game with an Ugly Truth: Football, Colonial Economies, and the Exploitation of African Youth

More Than a Meal: How Zoe Sarabo’s Pan African Food Festival Reclaims Heritage and Reunites the Diaspora

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Digital Dignity and Memefication of African Culture

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