From humble beginnings as a handmade ceramic brand to a multifaceted lifestyle label, LRNCE has captured the hearts of design enthusiasts around the world with its playful motifs and distinctive aesthetic. Founded by Laurence Leenaert in Marrakech, Morocco, LRNCE has seamlessly expanded its product range from ceramics to include homeware, tapestries, clothing, and now hospitality all while maintaining its strong brand identity.

Their journey from ceramics to a hotel is a testament to the brand’s ability to evolve while staying true to its roots. What started as a passion project crafting ceramics adorned with whimsical patterns and bold colours has grown into a full-fledged lifestyle brand that celebrates Moroccan craftsmanship and creativity.

The newly opened Riad is named “Rosemary” and sits in the heart of Marrakech. Designed to embody the brand’s signature aesthetic, Rosemary offers guests the opportunity to immerse themselves in LRNCE’s world while experiencing the vibrant culture of Morocco. Located at 25, Rue de la Bahia Médina, 40000 Marrakech, Rosemary features five uniquely decorated rooms, each showcasing the brand’s playful motifs and eclectic style.

Guests can book individual rooms for a memorable stay in Marrakech or opt to reserve the entire Riad for a family getaway or photoshoot. With its vibrant colours, intricate patterns, and thoughtful design details, Rosemary provides a one-of-a-kind experience that reflects LRNCE’s commitment to craftsmanship and creativity.

LRNCE’s expansion into clothing further solidifies its position as a leading force in Moroccan fashion and design. The brand’s clothing collection features relaxed silhouettes, bold prints, and luxurious fabrics, offering a modern take on traditional Moroccan style. From flowing dresses to statement separates, the clothing line embodies the brand’s playful spirit and adventurous approach to design.

LRNCE’s success lies not only in its innovative products but also in its ability to create immersive experiences that resonate with customers. Whether through its handcrafted goods, curated homeware, or vibrant clothing, LRNCE invites customers to explore Morocco’s rich culture and heritage through its distinctive lens.

For those looking to experience LRNCE’s world first-hand, a stay at Rosemary Riad promises an unforgettable journey into the heart of the city. To enquire or make a booking, contact the Riad directly at hello@rosemarymarrakech.com or call +212 5 24 38 44 26.

LRNCE continues to inspire and delight with its imaginative designs and adventurous spirit, proving that creativity knows no bounds in the vibrant landscape of Moroccan design.