African Fashion Designers Shine Bright at the SS24 events via the CANEX Tranoi Show, The Folklore Connect, and The Birimian Exhibition
Words: Gene Sibeko
As the global fashion community winds down, we reflect on the highlights of one of the top fashion capitals, which provided Africa with a space amid all the hustle and bustle. The City of Lights gleamed brighter as Paris Fashion Week for Spring/Summer 2024 morphed it into an epicentre of creativity and innovation. Beyond the glittering catwalks and celebrity-dotted front rows, let’s explore the intricate journey to this apex and spotlight the African luminaries that captivated audiences.
For designers, Fashion Week is more than just an event; it symbolises entry into the fashion realm’s inner sanctum. This isn’t just a parade of garments, but a declaration of artistry and storytelling. This season bore witness to a resurgence of imaginative textiles and emphasised unique brand hallmarks. SS24 heralded the meteoric rise of African visionaries, carving their distinct imprints. With MaXhosa Africa’s masterful knitwear, Maki Oh’s vibrant patterns, Kente Gentlemen’s intricate details, and more, the elegance of African fashion unfolded on this grand stage.
Preparing for such a distinguished event is an art in itself, especially for those transporting their creations from afar, the commitment is colossal. These designers, journeying with their masterpieces, delved into every nuance of their collections, from textile choices to silhouette perfection. As founder of Kente Gentlemen, Aristide Loua, insightfully shared, “The collection itself needed dedication to showing up. It is inspired by women who are dressed up and prepared to take over the world. They stop at no challenges, nor adversity, to get what they want, what they deserve, and what they are owed. To that effect, preparing for PFW Folklore and the Tranoi exhibition needed structure and discipline, which is evident in every look: the meticulous tailoring, bold shoulders, and chic, elegant fabrics really exude the confidence it takes to put yourself out there.”
The SS24 edition was awash with awe-inspiring moments. Boundary-pushing creations flaunted ground-breaking textures, daring materials, and a radiant palette of hues. From dramatic oversized adornments to spellbinding beadwork, the spectacle enthralled attendees. However, behind each breath-taking piece is often an unsung maestro: the stylist. These experts sculpted each runway narrative, curated celebrity ensembles, and designed immersive presentations, ranging from the surreal to the cutting-edge.
For creatives, Paris Fashion Week offers more than transient fame. It’s an endorsement of their artistic flair, dedication, and the potential to reshape fashion’s international narrative. It’s a portal to global recognition, synergies, and an expansive clientele. In sum, SS24 wasn’t just a gathering but a testament to fashion’s boundless scope. African talent underscored its indispensable role in top-tier global events. Their unwavering passion, inventive spirit, and dedication illuminated Paris Fashion Week, making it a beacon of inspiration for the worldwide fashion community.
