Words by: Victoria Taylor
ASHLUXE, the brainchild of Nigerian-born Yinka Ash, is emerging as a rising star in the luxury fashion scene. With a focus on streetwear, the brand seamlessly blends high-quality craftsmanship with African heritage and contemporary aesthetics. As ASHLUXE sets its sights on global expansion, particularly in the UK and European markets, it has captured the attention of fashion enthusiasts worldwide. In this article, we explore the captivating journey of ASHLUXE and delve into its latest collections, including the remarkable AW23 line inspired by the Harlem Renaissance.
A Luxury Fashion Brand to Watch
ASHLUXE has been making waves in the fashion industry, positioning itself as one of Africa’s fastest-growing fashion brands. Founded by Yinka Ash, a Forbes 30 under 30 winner in 2022, the brand has garnered critical acclaim for its innovative designs and meticulous attention to detail. With a focus on both menswear and womenswear, ASHLUXE is poised to make a significant impact on the global fashion stage.
The Intersection of African Heritage and Contemporary Style
One of ASHLUXE’s defining characteristics is its ability to seamlessly blend African heritage with contemporary style. Yinka Ash’s creative vision reflects his roots, resulting in designs that celebrate black excellence and African DNA. The brand takes inspiration from diverse sources, fusing bold colours, flamboyant details, and elevated tailoring to create unique and vibrant collections.
AW23 Collection: ‘Dreams + Reality’
The AW23 collection, aptly titled ‘Dreams + Reality,’ pays homage to the Harlem Renaissance, a cultural movement that emerged in the 1920s. This era marked a celebration of black art, music, and fashion, leaving an indelible mark on history. ASHLUXE’s AW23 collection captures the essence of the Harlem Renaissance, incorporating its defining elements into contemporary streetwear.
Drawing inspiration from the rich heritage of African fashion, the collection features sheer flowing silhouettes, maxi hems, satirical labeling, and impeccable tailoring. Each garment is meticulously crafted, showcasing the brand’s dedication to quality and attention to detail. With a nod to black excellence, the AW23 collection serves as a visual representation of African influence on global fashion trends.
While ASHLUXE was born in Lagos, Nigeria, its aspirations stretch far beyond the African continent. Yinka Ash is currently in the process of setting up a studio in the UK, signaling the brand’s commitment to expanding into the UK and European markets. With its distinctive fusion of African heritage and contemporary design, ASHLUXE is poised to make a lasting impact on the global fashion landscape.
To view more designs by ASHLUXE, visit here.